It's-It Ice Cream is an ice cream manufacturer and distributor based in Burlingame, California. The company has four products with their most popular being the It's-It.
The It's-It was invented by George Whitney, one of the original business owners when San Francisco's Playland at the Beach opened across the Great Highway from Ocean Beach.
For nearly forty five years, until Playland was demolished in 1972, the It's-It was available only at Whitney's shop. After Playland closed, the It's-It name was passed to George Mavros, who continued to run the business at another location near Ocean Beach.
In 1974, the Shamieh brothers, A.L. McDow & Issa Zaru bought the It's-It name, building its current production facility in Burlingame in 1976. It's-It flavors now include chocolate, mint and cappucino in addition to the original vanilla. The company has also added other ice cream products, including the "Super Sundae," the "Big Daddy", the "Super Cone" and the "Chips It".
Famous quotes containing the words ice cream, ice and/or cream:
“Not to like ice cream is to show oneself uninterested in food.”
—Joseph Epstein (b. 1937)
“She has been man’s slave. He has been educated at her expense. If he bought the ice cream, she was expected to pay for all his luxuries in reduced wages. She has done the drudgery and borne the insults of those who wronged her, assuming to be her protector.”
—Caroline Nichols Churchill (1833–?)
“When you’re alone in the middle of the night and you wake in a sweat and a hell of a fright
When you’re alone in the middle of the bed and you wake like someone hit you in the head
You’ve had a cream of a nightmare dream and you’ve got the hoo-ha’s coming to you.”
—T.S. (Thomas Stearns)