It's-It Ice Cream is an ice cream manufacturer and distributor based in Burlingame, California. The company has four products with their most popular being the It's-It.
The It's-It was invented by George Whitney, one of the original business owners when San Francisco's Playland at the Beach opened across the Great Highway from Ocean Beach.
For nearly forty five years, until Playland was demolished in 1972, the It's-It was available only at Whitney's shop. After Playland closed, the It's-It name was passed to George Mavros, who continued to run the business at another location near Ocean Beach.
In 1974, the Shamieh brothers, A.L. McDow & Issa Zaru bought the It's-It name, building its current production facility in Burlingame in 1976. It's-It flavors now include chocolate, mint and cappucino in addition to the original vanilla. The company has also added other ice cream products, including the "Super Sundae," the "Big Daddy", the "Super Cone" and the "Chips It".
Famous quotes containing the words ice cream, ice and/or cream:
“We may prepare food for our children, chauffeur them around, take them to the movies, buy them toys and ice cream, but nothing registers as deeply as a simple squeeze, cuddle, or pat on the back. There is no greater reassurance of their lovability and worth than to be affectionately touched and held.”
—Stephanie Martson (20th century)
“‘Line in nature is not found;
Unit and universe are round;
In vain produced, all rays return;
Evil will bless, and ice will burn.’
As Uriel spoke with piercing eye,
A shudder ran around the sky;”
—Ralph Waldo Emerson (1803–1882)
“If there be any man who thinks the ruin of a race of men a small matter, compared with the last decoration and completions of his own comfort,—who would not so much as part with his ice- cream, to save them from rapine and manacles, I think I must not hesitate to satisfy that man that also his cream and vanilla are safer and cheaper by placing the negro nation on a fair footing than by robbing them.”
—Ralph Waldo Emerson (1803–1882)