It's-It Ice Cream is an ice cream manufacturer and distributor based in Burlingame, California. The company has four products with their most popular being the It's-It.
The It's-It was invented by George Whitney, one of the original business owners when San Francisco's Playland at the Beach opened across the Great Highway from Ocean Beach.
For nearly forty five years, until Playland was demolished in 1972, the It's-It was available only at Whitney's shop. After Playland closed, the It's-It name was passed to George Mavros, who continued to run the business at another location near Ocean Beach.
In 1974, the Shamieh brothers, A.L. McDow & Issa Zaru bought the It's-It name, building its current production facility in Burlingame in 1976. It's-It flavors now include chocolate, mint and cappucino in addition to the original vanilla. The company has also added other ice cream products, including the "Super Sundae," the "Big Daddy", the "Super Cone" and the "Chips It".
Famous quotes containing the words ice cream, ice and/or cream:
“Not to like ice cream is to show oneself uninterested in food.”
—Joseph Epstein (b. 1937)
“Sole and self-commanded works,
Fears not undermining days,
Grows by decays,
And, by the famous might that lurks
In reaction and recoil,
Makes flames to freeze, and ice to boil.”
—Ralph Waldo Emerson (1803–1882)
“If there be any man who thinks the ruin of a race of men a small matter, compared with the last decoration and completions of his own comfort,—who would not so much as part with his ice- cream, to save them from rapine and manacles, I think I must not hesitate to satisfy that man that also his cream and vanilla are safer and cheaper by placing the negro nation on a fair footing than by robbing them.”
—Ralph Waldo Emerson (1803–1882)