Issue advocacy ads (also known as interest advocacy ads or issue only ads) are communications intended to bring a problem to light. Groups that sponsor this form of communication are known by several names including: interest advocacy group, issue advocacy group, issue only group, or special interest group. The problem these groups bring to light can be a social or political issue.
The definition of what constitutes interest advocacy was of primary importance in the United States around elections. Many groups were prohibited from expressly telling voters how they should vote.
Read more about Issue Advocacy Ads: Interest Advocacy, Express Advocacy, Interest Versus Express Advocacy?, History of Interest Versus Express Advocacy, Disclosure Requirements
Famous quotes containing the word issue:
“We find it easy to set limits when the issue is safety.... But 99 percent of the time there isn’t imminent danger; most of life takes place on more ambiguous ground, and children are experts at detecting ambivalence.”
—Cathy Rindner Tempelsman (20th century)