Issue advocacy ads (also known as interest advocacy ads or issue only ads) are communications intended to bring a problem to light. Groups that sponsor this form of communication are known by several names including: interest advocacy group, issue advocacy group, issue only group, or special interest group. The problem these groups bring to light can be a social or political issue.
The definition of what constitutes interest advocacy was of primary importance in the United States around elections. Many groups were prohibited from expressly telling voters how they should vote.
Read more about Issue Advocacy Ads: Interest Advocacy, Express Advocacy, Interest Versus Express Advocacy?, History of Interest Versus Express Advocacy, Disclosure Requirements
Famous quotes containing the word issue:
“Because of these convictions, I made a personal decision in the 1964 Presidential campaign to make education a fundamental issue and to put it high on the nation’s agenda. I proposed to act on my belief that regardless of a family’s financial condition, education should be available to every child in the United States—as much education as he could absorb.”
—Lyndon Baines Johnson (1908–1973)