First Public Tests
Samsung was the first company to do a public demonstration of SBTVD transmissions and receivers on June 19, 2007, although other companies claimed to have receivers ready at the time. At their showroom in São Paulo, two Full HD LCD sets were shown: one with a built-in tuner and another connected to a prototype set-top box. The tuner and set-top box were developed in Brazil, at Samsung's research center in Manaus, Amazonas. 1seg broadcasting to mobile devices was also shown.
The signal was a test reel from Rede Globo (the biggest TV network in Brazil), broadcast at 1080i (the standard does not define 1080p) consisting of short clips from soap operas, talk shows, soccer games from recent years and footage of the Brazilian Carnival in Rio de Janeiro along with some scenic views. All the content was natively HD, some of which was shot with high definition cameras experimentally placed in many of the studios where Globo produces its programs. The 2007 Pan American Games were also experimentally broadcast in high definition by Globo. Broadcasts of the event could be seen both from Samsung's show room and electronics megastores that received digital tuners to show and demonstrate the technology to the public.
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