Isa Chandra Moskowitz - Activism

Activism

Moskowitz is vocal opponent of "humane meat", promoting animal rights through what she calls "Culinary Activism" or "Baketivism":

"I think that activism isn’t what you decide to do but how it affects people. So if someone says, I’m going to become an activist! I’m going to stand on a street corner and preach about veganism! And then they go ahead and do that but no one listens and no one becomes vegan, then is that activism? On the other hand, maybe there’s a girl in the middle of nowhere who loves animals and decided to bake vegan. And then people taste her cupcakes and are like “What the hell, I’ll go vegan, too.” Obviously I think the latter is more effective, but I guess people might not see it as activism".

In 2008 she founded the organization Apron Activists ("four courses for causes") to raise money for local animal rights organisations in Oregon and works with Woodstock Farm Animal Sanctuary to raise money through cooking. After the 2010 Haiti earthquake Moskowitz posted on her blog a call for vegans to host bake sales in their home cities to fundraise for relief which resulted in over $75,000 being raised.

In July of 2011, Moskowitz, along with Anna Dorfman, Leigh Ellis and John McDevitt created The Teal Cat Project to raise money for cat rescue groups across the country that participate in Trap-Neuter-Return programs. Moskowitz and the crew collect old ceramic cat figurines (or tchotchkes as they are known in Moskowitz' place of birth), upcycle them with a coat of teal paint, and number them for authenticity. T-shirts are also sold to offset the cost of supplies.