Concept
Irma is quality-oriented mainly aiming for quality-conscious and environment-aware customers by focusing on fresh and organic products as well as packaging. Therefore, the stores have a great variety of organic products compared to other Danish supermarket, and packaging containing PVC and excessive amounts of aluminium are banned from the shelves. The same goes for chlorine-bleached products.
In 2006, Irma had discounts on many organic products, leading to a world record with over 40% of their sales being organic.
Read more about this topic: Irma (supermarket)
Famous quotes containing the word concept:
“The new concept of the child as equal and the new integration of children into adult life has helped bring about a gradual but certain erosion of these boundaries that once separated the world of children from the word of adults, boundaries that allowed adults to treat children differently than they treated other adults because they understood that children are different.”
—Marie Winn (20th century)
“Terror is as much a part of the concept of truth as runniness is of the concept of jam. We wouldn’t like jam if it didn’t, by its very nature, ooze. We wouldn’t like truth if it wasn’t sticky, if, from time to time, it didn’t ooze blood.”
—Jean Baudrillard (b. 1929)
“The concept of a person is logically prior to that of an individual consciousness. The concept of a person is not to be analysed as that of an animated body or an embodied anima.”
—Sir Peter Frederick Strawson (b. 1919)