Concept
Irma is quality-oriented mainly aiming for quality-conscious and environment-aware customers by focusing on fresh and organic products as well as packaging. Therefore, the stores have a great variety of organic products compared to other Danish supermarket, and packaging containing PVC and excessive amounts of aluminium are banned from the shelves. The same goes for chlorine-bleached products.
In 2006, Irma had discounts on many organic products, leading to a world record with over 40% of their sales being organic.
Read more about this topic: Irma (supermarket)
Famous quotes containing the word concept:
“It is impossible to dissociate language from science or science from language, because every natural science always involves three things: the sequence of phenomena on which the science is based; the abstract concepts which call these phenomena to mind; and the words in which the concepts are expressed. To call forth a concept, a word is needed; to portray a phenomenon, a concept is needed. All three mirror one and the same reality.”
—Antoine Lavoisier (1743–1794)
“The concept is interesting: to see, as though reflected
In streaming windowpanes, the look of others through
Their own eyes.”
—John Ashbery (b. 1927)
“Behind the concept of woman’s strangeness is the idea that a woman may do anything: she is below society, not bound by its law, unpredictable; an attribute given to every member of the league of the unfortunate.”
—Christina Stead (1902–1983)