Concept
Irma is quality-oriented mainly aiming for quality-conscious and environment-aware customers by focusing on fresh and organic products as well as packaging. Therefore, the stores have a great variety of organic products compared to other Danish supermarket, and packaging containing PVC and excessive amounts of aluminium are banned from the shelves. The same goes for chlorine-bleached products.
In 2006, Irma had discounts on many organic products, leading to a world record with over 40% of their sales being organic.
Read more about this topic: Irma (supermarket)
Famous quotes containing the word concept:
“the full analysis of the notions of saying something and understanding what one said inevitably involves a concept which, as I will show in detail, essentially corresponds to the Cartesian idea of thought.”
—Zeno Vendler (b. 1921)
“The heritage of the American Revolution is forgotten, and the American government, for better and for worse, has entered into the heritage of Europe as though it were its patrimony—unaware, alas, of the fact that Europe’s declining power was preceded and accompanied by political bankruptcy, the bankruptcy of the nation-state and its concept of sovereignty.”
—Hannah Arendt (1906–1975)
“The nearer a conception comes towards finality, the nearer does the dynamic relation, out of which this concept has arisen, draw to a close. To know is to lose.”
—D.H. (David Herbert)