History
The newspaper was considered to be the Irish edition of the Mail on Sunday. However, this was not always the case. The newspaper was originally founded in 1996, by former County Meath Gaelic football player Liam Hayes, as a sports-only newspaper, The Title. In 1997, it was expanded into a general broadsheet Sunday newspaper, under the name Ireland On Sunday, with Hayes as its editor. IoS (as it was nicknamed) was aimed at the traditional Irish nationalist readers who had formerly read The Sunday Press. The paper's columnists included Tim Pat Coogan and Niall O'Dowd. In 2000, the newspaper was sold to Scottish Radio Holdings; a year later, having switched to tabloid format, it was sold to Daily Mail and General Trust. Since then, it had been relaunched again, with a format similar to the Mail on Sunday.
The newspaper had come under much criticism recently with its constant giveaways of CDs and books with the newspaper, in order to attract readers. Other Irish Sunday newspapers occasionally offer free CDs from time to time, but in the case of Ireland on Sunday the giveaways are regular rather than occasional. In addition, its usage of content from the Mail on Sunday has led to it being given the nickname "Little England on Sunday" in certain parts of the Irish media.
Read more about this topic: Ireland On Sunday
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