Campaign End
On 26 June 2010, it was announced that due to ASB Bank dropping advertising agency TBWA / Whybin, the Goldstein campaign would end.
In Ira's final commercial, which first screened on 27 September 2010, Ira is called back home to New York at the end of his New Zealand assignment, however, he cannot resist calling his ASB personal banker who reminds him of his (by now) huge bagel business. Goldstein immediately returns to New Zealand to re-assume management of his bagel empire and once gain take possession of his palatial Auckland home. Soon, however, his former boss arrives on his doorstep, destitute after being fired (possibly due to economic recession, although this is not clarified). Ira tells him to go to New York and find out what makes their bagels different, thereby turning the first commercial in the series on its head (Ira was originally ordered by his boss to go to New Zealand to find out what made ASB Bank different).
At its conclusion, the Goldstein campaign had produced approximately sixty commercials and had run for eleven years.
Read more about this topic: Ira Goldstein
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