Version One
Vee-Jay's financial problems forced it to take care of its most pressing debt first. Because The Beatles and Ifield were low priorities, the label chose not to report royalties on their sales. As a result, Transglobal declared its contract with Vee-Jay null and void on 8 August 1963.
On 14 December 1963, Billboard magazine mentioned that Capitol Records planned an all-out promotional campaign for The Beatles in the United States. On 7 January 1964, Vee-Jay's board of directors met for the first time since that announcement, and it discussed The Beatles' material it had in the vault. Desperate for cash, the board decided to release Introducing... The Beatles, even if it meant legal trouble in the future.
Metal parts were already at Vee-Jay's three primary pressing plants, and 6,000 front covers were already printed. But it had no back cover prepared. So, as a stopgap, the label used a back cover slick made from one side of its standard inner sleeve, consisting of full-colour reproductions of the covers of 25 "other fine albums of significant interest". This cover is known by collectors as the "Ad Back" version and is highly sought-after. A second stopgap back cover was used when the "Ad Back" slicks were exhausted; because it is all-white with no printing at all, it is known by collectors as the "Blank Back" edition and is also very rare. Finally, third editions contain Vee-Jay's official back cover, with Introducing The Beatles (no ellipsis) near the top and the song titles in two columns underneath. All of these were available on the market within days of the 10 January release date.
But on 16 January 1964, less than a week after Introducing... The Beatles was released, Vee-Jay was served with a restraining order stopping further distribution. Beechwood Music, Inc., Capitol Records' publishing subsidiary, owned the American publishing rights to "Love Me Do" and "P.S. I Love You", and because the two songs had not yet been officially released in the US, Beechwood refused to issue a license for Vee-Jay to release them. Approximately 80,000 copies of Introducing... The Beatles had been released with the two songs on them, with only 2,000 or so in stereo.
Read more about this topic: Introducing... The Beatles
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