Measurement
Interpersonal attraction is most frequently measured using the 'Interpersonal Attraction Judgment Scale' developed by Donn Byrne. It is a scale in which a subject rates a target person on dimensions such as intelligence, knowledge of current events, morality, adjustment, like-ability and desirability as a work partner. This scale seems to be directly related with other measures of social attraction such as social choice, desirability ratings as a date, sexual partner, or spouse, voluntary physical proximity, frequency of eye contact, etc. Kiesler & Goldberg analyzed a variety of response measures that were typically utilized as measures of attraction and extracted two factors: The first, characterized as primarily socioemotional, included variables such as liking, desirability of the target's inclusion in social clubs and parties, seating choices, and lunching together. The second factor included variables such as voting for, admiration and respect for, and also seeking the opinion of the target.
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“That’s the great danger of sectarian opinions, they always accept the formulas of past events as useful for the measurement of future events and they never are, if you have high standards of accuracy.”
—John Dos Passos (1896–1970)