Usage Trends
Technological advancements in the telecommunications industry have dramatically affected online advertising techniques. Many firms are embracing a paradigm that is shifting the focus of advertising methodology from traditional text and image advertisements to those containing more recent technologies like JavaScript and Adobe Flash. As a result, advertisers can more effectively engage and connect their audience with their campaigns that seek to shape consumer attitudes and feelings towards specific products and services. Some new trends for internet marketing are inbound marketing, mobile marketing and improved usage of analytics. Inbound marketing refers to content and design, is the information and display relevant and attractive enough to entice your audience. Mobile marketing is huge, with over 75% of the world having access to a mobile devices, it's imperative that companies go mobile. Analytic improvement can now discover sentiment to forecast emerging trends in the industry, giving companies the knowledge they need to determine best strategies for increasing sales.
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