Film and Television Marketing
Industries such as film and television were somewhat slow when it came to putting content on the Internet. Film trailers, television show schedules and "interactive" press kits came on the scene quite quickly as the content that promoted such products. This major media platform was developed with investments of millions by the film studios and television networks because it was a valuable marketing tool.
Read more about this topic: Internet Marketing
Famous quotes containing the words film and/or television:
“The obvious parallels between Star Wars and The Wizard of Oz have frequently been noted: in both there is the orphan hero who is raised on a farm by an aunt and uncle and yearns to escape to adventure. Obi-wan Kenobi resembles the Wizard; the loyal, plucky little robot R2D2 is Toto; C3PO is the Tin Man; and Chewbacca is the Cowardly Lion. Darth Vader replaces the Wicked Witch: this is a patriarchy rather than a matriarchy.”
—Andrew Gordon, U.S. educator, critic. “The Inescapable Family in American Science Fiction and Fantasy Films,” Journal of Popular Film and Television (Summer 1992)
“The technological landscape of the present day has enfranchised its own electorates—the inhabitants of marketing zones in the consumer goods society, television audiences and news magazine readerships... vote with money at the cash counter rather than with the ballot paper at the polling booth.”
—J.G. (James Graham)