Internet Marketing - Film and Television Marketing

Film and Television Marketing

Industries such as film and television were somewhat slow when it came to putting content on the Internet. Film trailers, television show schedules and "interactive" press kits came on the scene quite quickly as the content that promoted such products. This major media platform was developed with investments of millions by the film studios and television networks because it was a valuable marketing tool.

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Famous quotes containing the words film and/or television:

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    Andrew Gordon, U.S. educator, critic. “The Inescapable Family in American Science Fiction and Fantasy Films,” Journal of Popular Film and Television (Summer 1992)

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