Film and Television Marketing
Industries such as film and television were somewhat slow when it came to putting content on the Internet. Film trailers, television show schedules and "interactive" press kits came on the scene quite quickly as the content that promoted such products. This major media platform was developed with investments of millions by the film studios and television networks because it was a valuable marketing tool.
Read more about this topic: Internet Marketing
Famous quotes containing the words film and, film and/or television:
“The obvious parallels between Star Wars and The Wizard of Oz have frequently been noted: in both there is the orphan hero who is raised on a farm by an aunt and uncle and yearns to escape to adventure. Obi-wan Kenobi resembles the Wizard; the loyal, plucky little robot R2D2 is Toto; C3PO is the Tin Man; and Chewbacca is the Cowardly Lion. Darth Vader replaces the Wicked Witch: this is a patriarchy rather than a matriarchy.”
—Andrew Gordon, U.S. educator, critic. “The Inescapable Family in American Science Fiction and Fantasy Films,” Journal of Popular Film and Television (Summer 1992)
“All film directors, whether famous or obscure, regard themselves as misunderstood or underrated. Because of that, they all lie. They’re obliged to overstate their own importance.”
—François Truffaut (1932–1984)
“It is not heroin or cocaine that makes one an addict, it is the need to escape from a harsh reality. There are more television addicts, more baseball and football addicts, more movie addicts, and certainly more alcohol addicts in this country than there are narcotics addicts.”
—Shirley Chisholm (b. 1924)