Film and Television Marketing
Industries such as film and television were somewhat slow when it came to putting content on the Internet. Film trailers, television show schedules and "interactive" press kits came on the scene quite quickly as the content that promoted such products. This major media platform was developed with investments of millions by the film studios and television networks because it was a valuable marketing tool.
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Famous quotes containing the words film and, film and/or television:
“The obvious parallels between Star Wars and The Wizard of Oz have frequently been noted: in both there is the orphan hero who is raised on a farm by an aunt and uncle and yearns to escape to adventure. Obi-wan Kenobi resembles the Wizard; the loyal, plucky little robot R2D2 is Toto; C3PO is the Tin Man; and Chewbacca is the Cowardly Lion. Darth Vader replaces the Wicked Witch: this is a patriarchy rather than a matriarchy.”
—Andrew Gordon, U.S. educator, critic. “The Inescapable Family in American Science Fiction and Fantasy Films,” Journal of Popular Film and Television (Summer 1992)
“Film as dream, film as music. No art passes our conscience in the way film does, and goes directly to our feelings, deep down into the dark rooms of our souls.”
—Ingmar Bergman (b. 1918)
“They [parents] can help the children work out schedules for homework, play, and television that minimize the conflicts involved in what to do first. They can offer moral support and encouragement to persist, to try again, to struggle for understanding and mastery. And they can share a child’s pleasure in mastery and accomplishment. But they must not do the job for the children.”
—Dorothy H. Cohen (20th century)