Ad Server Market Structure
Given below is a list of top Ad server vendors in 2008 with figures in millions of viewers published in an Attributor survey. Since 2008 Google has controlled an estimated 69% of the online advertising market.
| Vendor | Ad viewers (millions) |
|---|---|
| 1,118 | |
| DoubleClick (Google) | 1,079 |
| Yahoo! | 362 |
| MSN (Microsoft) | 309 |
| AOL | 156 |
| Adbrite | 73 |
| Total | 3,097 |
It should be noted that Google acquired DoubleClick in 2007 for a consideration of $3.1 billion. The above survey was based on a sample of 68 million domains.
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