The International Typographic Style, also known as the Swiss Style, is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk, and flush left, ragged right text. The style is also associated with a preference for photography in place of illustrations or drawings. Many of the early International Typographic Style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named.
Famous quotes containing the word style:
“The authoritarian child-rearing style so often found in working-class families stems in part from the fact that parents see around them so many young people whose lives are touched by the pain and delinquency that so often accompanies a life of poverty. Therefore, these parents live in fear for their children’s future—fear that they’ll lose control, that the children will wind up on the streets or, worse yet, in jail.”
—Lillian Breslow Rubin (20th century)