The term social communications, apart from its more general use, has become the preferred term within documents of the Catholic Church for reference to media or mass media. It has the advantage, as a term, of wider connotation - all communication is social but not all communication is "mass". In effect, though, the two terms are used synonymously.
World Social Communication Day was created by the Second Vatican Council to provide an annual message for the church to its people and the rest of the world. Pope John Paul II vigorously promoted responsibility and positive goals in Social Communication not only in person but through messages given on this religious festival and through supporting the Pontifical Council for Social Communication.
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Famous quotes containing the word social:
“Throughout the 1980’s, we did hear too much about individual gain and the ethos of selfishness and greed. We did not hear enough about how to be a good member of a community, to define the common good and to repair the social contract. And we also found that while prosperity does not trickle down from the most powerful to the rest of us, all too often indifference and even intolerance do.”
—Hillary Rodham Clinton (b. 1947)