The term social communications, apart from its more general use, has become the preferred term within documents of the Catholic Church for reference to media or mass media. It has the advantage, as a term, of wider connotation - all communication is social but not all communication is "mass". In effect, though, the two terms are used synonymously.
World Social Communication Day was created by the Second Vatican Council to provide an annual message for the church to its people and the rest of the world. Pope John Paul II vigorously promoted responsibility and positive goals in Social Communication not only in person but through messages given on this religious festival and through supporting the Pontifical Council for Social Communication.
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Famous quotes containing the word social:
“Smitten as we are with the vision of social righteousness, a God indifferent to everything but adulation, and full of partiality for his individual favorites, lacks an essential element of largeness.”
—William James (1842–1910)