History
The organisation was formed in March 1956.
In 2006, two new assessments were introduced: DriveCheck and RideCheck. These checks provide the opportunity to have your driving or riding ability assessed by an IAM observer. DriveCheck and RideCheck are not, however, a test. There is no pass or fail. At the end of 2006 the organisation formed the IAM Motoring Trust and took over the work of the AA Motoring Trust which had been formed by The Automobile Association in 2002.
In 2007, the IAM sought to address the needs of all road users by introducing Bicycle Training, primarily aimed at the corporate market. IAM Cycling will provide professional training for people wanting to improve their cycling ability, skills and confidence and in doing so, increase the numbers of people cycling to work. In 2010, IAM Cycling was strengthened with the publication of "How to be a better cyclist" (the third in the IAM Series, the others being "How to be a better driver" and "How to be a better rider"). THE IAM now offers a special Cycling membership that includes insurance cover.
Market research suggested the title Institute did not appeal to younger drivers, so the initials "IAM" have been used increasingly. In 2011, reducing the queue for the advanced test itself has become a priority.
The IAM also has a commercial subsidiary that provides occupational driver risk management products and services to the UK business community who have a duty of care to employers to ensure they are competent and safe. This business is IAM Drive & Survive.
Read more about this topic: Institute Of Advanced Motorists
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—D.H. (David Herbert)
“If usually the “present age” is no very long time, still, at our pleasure, or in the service of some such unity of meaning as the history of civilization, or the study of geology, may suggest, we may conceive the present as extending over many centuries, or over a hundred thousand years.”
—Josiah Royce (1855–1916)
“The basic idea which runs right through modern history and modern liberalism is that the public has got to be marginalized. The general public are viewed as no more than ignorant and meddlesome outsiders, a bewildered herd.”
—Noam Chomsky (b. 1928)