The Institute for Sales and Account Management (ISAM) is a Dutch knowledge institute that was founded in 1996 as part of the Erasmus University Rotterdam. ISAM conducts research in the field of neuroeconomics; a science in which economics, psychology, and neuroscience are combined.
Serving as an example is the research into the brain activity of salespeople, which can be detected through the use of fMRI scans. Functional Magnetic Resonance Imaging (fMRI) is a technique that can trace the location in the brains where someone is processing information at the moment that he or she is faced with a stimulus (e.g. interaction with a client). Thus, with the help of an fMRI scanner both the conscious as well as the unconscious brain processes can be traced. This study has been realized in cooperation with the Erasmus MC (medical center) and the University of Michigan. It has been published in the Journal of Marketing Research.
All knowledge that is acquired through ISAM research, is transferred to the (inter)national business world by means of postgraduate education programmes in the field of sales and account management.
Famous quotes containing the words institute, sales, account and/or management:
“Whenever any form of government shall become destructive of these ends, it is the right of the people to alter or to abolish it, & to institute new government, laying it’s foundation on such principles & organising it’s powers in such form, as to them shall seem most likely to effect their safety & happiness.”
—Thomas Jefferson (1743–1826)
“Make friends with the angels, who though invisible are always with you.... Often invoke them, constantly praise them, and make good use of their help and assistance in all your temporal and spiritual affairs.”
—St. Francis De Sales (1567–1622)
“At length he would call to let us know where he was waiting for us with his canoe, when, on account of the windings of the stream, we did not know where the shore was, but he did not call often enough, forgetting that we were not Indians.... This was not because he was unaccommodating, but a proof of superior manners. Indians like to get along with the least possible communication and ado. He was really paying us a great compliment all the while, thinking that we preferred a hint to a kick.”
—Henry David Thoreau (1817–1862)
“The Management Area of Cherokee
National Forest, interested in fish,
Has mapped Tellico and Bald Rivers
And North River, with the tributaries
Brookshire Branch and Sugar Cove Creed:
A fishy map for facile fishery....”
—Allen Tate (1899–1979)