Instant Vintage - Release and Promotion

Release and Promotion

With contributions from producers Jake and the Phatman and Raymond Murray, the album Instant Vintage was completed in approximately seven months and ready for release May 28, 2002 on the Pookie Entertainment/Universal Records label. According to Billboard, Universal planned a marketing tour which included stops in twelve major cities and ran from mid-May until mid-June 2002. Saadiq was also scheduled to tour with Joi (singer) by manager Blue at Family Tree. Billboard quotes a Universal senior director of marketing stating that most of the promotion budget was spent on touring complemented by print marketing.

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