History
Initial was founded in 1992 in a Dunkin' Donuts in suburban Detroit by three high school friends, Dennis Hepinstall, Carolyn Smith and Andy Rich. That evening the three banded together over coffee and doughnuts to re-release the 7” single from local Detroit based hardcore heroes Pittbull.
Carolyn’s interest waned early in the project after her long standing relationship with Dennis ended and she bowed out. Dennis would stick around for another few years while Andy attended the Haworth College of Business at Western Michigan University and commuted back to suburbia to work on the label on weekends. By 1995 Dennis had enough and ended his tenure with the label as well. After graduating college with a bachelor of business administration in 1996 Andy relocated to Louisville, KY and took the still fledgling label with him.
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