Infomercial - Infomercial Companies

Infomercial Companies

Traditional infomercial marketers, for example, Guthy-Renker and Telebrands, source the products, pay to develop the infomercials, pay for the media, and are responsible for all sales of the product. Sometimes, they sell products they source from inventors. Telebrands's process of bringing a product to the air and to market was seen in the 2009 Discovery Channel series PitchMen, which featured Billy Mays and Anthony Sullivan, along with the top executives of Telebrands.

There is also a well-developed network of suppliers to the infomercial industry. These suppliers generally choose to focus on either traditional infomercials (hard sell approaches) or on using infomercials as advertising/sales channels for brand companies (branded approaches). In the traditional business, services are usually supplied by infomercial producers or by media buying companies. In the brand infomercial business, services are often provided by full service agencies who deliver strategy, creative, production, media, and campaign services.