Industrial Marketing - Bidding Process

Bidding Process

Suppliers who are seeking to win a competitive tender go through a bidding process. At its most primitive, this would consist of evaluating the specification (issued by the purchasing organization), designing a suitable proposal, and working out a price. This is a "primitive" approach because...

  • There is an old saying in industrial marketing; "if the first time you have heard about a tender is when you are invited to submit, then you have already lost it."
  • While flippant, the previous point illustrates a basic requirement for being successful in competitive tendering; it is important to develop a strong relationship with a prospective customer organization well before they have started the formal part of their procurement process.

(more needed)

Read more about this topic:  Industrial Marketing

Famous quotes containing the words bidding and/or process:

    Go; and if that word have not quite killed thee,
    Ease me with death by bidding me got too.
    Oh, if it have, let my word work on me,
    And a just office on a murderer do.
    Except it be too late to kill me so,
    Being double dead: going, and bidding go.
    John Donne (1572–1631)

    When you start with a portrait and search for a pure form, a clear volume, through successive eliminations, you arrive inevitably at the egg. Likewise, starting with the egg and following the same process in reverse, one finishes with the portrait.
    Pablo Picasso (1881–1973)