Indigo Books and Music - Kobo Inc.

Kobo Inc.

See also: Kobo eReader

Kobo Inc. was originally a wholly owned subsidiary of Indigo. Indigo announced on November 8, 2011, that Japanese ecommerce company Rakuten Inc. (JASDAQ: 4755) had "entered into a definitive agreement under which Rakuten intends to acquire 100% of total issued and outstanding shares of Kobo for US$315 million in cash."

The Kobo e-reading platform has become the dominant player in Canada, with research firm Ipsos Reid estimating that Kobo e-readers represented 36% of the Canadian market as of August 2011.

Market share of e-readers in Canada by Ipsos Reid at August 2011
Sellers Percent
Kobo 36.0%
Amazon 25.0%
Sony 23.0%
Others 16.0%

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