Social Impact
See also: Socio-economic issues in IndiaSoaps have an impact on Indian society, with regard to national integration, identity, globalisation, women and ethics.
India has never been left out of the cable, television and satellite revolution: a recent survey says that over 112 million households in India own a television. In the span of just 10–15 years since cable connection became available, cable or satellite penetration has reached 60% in Indian states such as Tamil Nadu mainly to watch the serials, even if the average income of the household is below 100 per person per day. The growth of television in rural areas has had a large effect on a wide range of day-to-day lifestyle behaviors. Seeing the city lifestyles portrayed in the serials, villagers have started educating the girl child and stopped social evils like female infanticide and so on.
People, ranging from children to grandparents love to watch the serials after the hectic and stressful day. It not only revives them but they get so much lost in the serials that they start to take them as a part of their day-to-day life and they become very serious on it come to these terms.
Read more about this topic: Indian Soap Opera
Famous quotes containing the words social and/or impact:
“Edith: Does anybody want me to flatter and be untruthful? Hotchkiss: Well, since you ask me, I do. Surely it’s the very first qualification for tolerable social intercourse.”
—George Bernard Shaw (1856–1950)
“Television does not dominate or insist, as movies do. It is not sensational, but taken for granted. Insistence would destroy it, for its message is so dire that it relies on being the background drone that counters silence. For most of us, it is something turned on and off as we would the light. It is a service, not a luxury or a thing of choice.”
—David Thomson, U.S. film historian. America in the Dark: The Impact of Hollywood Films on American Culture, ch. 8, William Morrow (1977)