Design and Advertising
In design and advertising the term typically means the superimposing of theoretical design elements onto photographs of real world locations. This is a pre-visualization tool to aid in illustrating a proof of concept.
Read more about this topic: In Situ
Famous quotes containing the words design and/or advertising:
“Delay always breeds danger; and to protract a great design is often to ruin it.”
—Miguel De Cervantes (15471616)
“Now wait a minute. You listen to me. Im an advertising man, not a red herring. Ive got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I dont intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)