In Search of Excellence - Criticisms

Criticisms

As early as 1984 it was apparent, to certain analysts, that the book's choice of companies was poor to indifferent. NCR, Wang Labs, Xerox and others did not produce excellent results in their balance sheets in the 1980s.

Rick Chapman titled his book on high-tech marketing fiascoes, "In Search of Stupidity," as a nod to Peters's book and the disasters that befell many of the companies it profiled. He notes that "with only a few exceptions... large firms with dominant positions in markets that were senescent or static."

In an article in Fast Company, cited below, Peters remarked that the criticism that "If these companies are so excellent, Peters, then why are they doing so badly now," in his opinion "pretty much misses the point."

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