Facts
DoubleClick engaged in behavioral targeting and placed a cookie on each user's computer hard drive when the user accessed DoubleClick-affiliated web sites. DoubleClick was then able to track the users' web surfing activities and build user profiles for the purposes of delivering targeted advertisements. DoubleClick's server identifies the user's profile by the cookie identification number and presents the user with advertisements tailored to the user's interest. The plaintiffs claimed that DoubleClick's obtaining of user information stored in the web cookies constituted unauthorized access and interception of their electronic communications with the web sites they were accessing.
Read more about this topic: In Re Double Click
Famous quotes containing the word facts:
“Perhaps the facts most astounding and most real are never communicated by man to man.”
—Henry David Thoreau (1817–1862)
““It is of the highest importance in the art of detection to be able to recognise out of a number of facts which are incidental and which are vital.... I would call your attention to the curious incident of the dog in the night-time.”
“The dog did nothing in the night-time.”
“That was the curious incident.””
—Sir Arthur Conan Doyle (1859–1930)
“Some facts should be suppressed, or, at least, a just sense of proportion should be observed in treating them.”
—Sir Arthur Conan Doyle (1859–1930)