Facts
DoubleClick engaged in behavioral targeting and placed a cookie on each user's computer hard drive when the user accessed DoubleClick-affiliated web sites. DoubleClick was then able to track the users' web surfing activities and build user profiles for the purposes of delivering targeted advertisements. DoubleClick's server identifies the user's profile by the cookie identification number and presents the user with advertisements tailored to the user's interest. The plaintiffs claimed that DoubleClick's obtaining of user information stored in the web cookies constituted unauthorized access and interception of their electronic communications with the web sites they were accessing.
Read more about this topic: In Re Double Click
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