Facts
DoubleClick engaged in behavioral targeting and placed a cookie on each user's computer hard drive when the user accessed DoubleClick-affiliated web sites. DoubleClick was then able to track the users' web surfing activities and build user profiles for the purposes of delivering targeted advertisements. DoubleClick's server identifies the user's profile by the cookie identification number and presents the user with advertisements tailored to the user's interest. The plaintiffs claimed that DoubleClick's obtaining of user information stored in the web cookies constituted unauthorized access and interception of their electronic communications with the web sites they were accessing.
Read more about this topic: In Re Double Click
Famous quotes containing the word facts:
““Now what I want is, Facts. Teach these boys and girls nothing but Facts. Facts alone are wanted in life. Plant nothing else, and root out everything else. You can only form the minds of reasoning animals upon Facts: nothing else will ever be of service to them.””
—Charles Dickens (1812–1870)
“Each truth that a writer acquires is a lantern, which he turns full on what facts and thoughts lay already in his mind, and behold, all the mats and rubbish which had littered his garret become precious. Every trivial fact in his private biography becomes an illustration of this new principle, revisits the day, and delights all men by its piquancy and new charm.”
—Ralph Waldo Emerson (1803–1882)
“Perhaps the facts most astounding and most real are never communicated by man to man.”
—Henry David Thoreau (1817–1862)