DoubleClick Settlement
DoubleClick eventually entered into a settlement agreement with the plaintiffs. Under the settlement's terms, DoubleClick was required to explain its privacy policy in "easy-to-read" language; conduct a public information campaign consisting of 300 million banner ads inviting consumers to learn more about protecting their privacy; and institute data purging and opt-in procedures among other requirements.
Read more about this topic: In Re Double Click
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