Products and Services
IMS’s products and services are used by companies to develop commercialization plans and portfolio strategies, to select relevant patient and physician populations for specific therapies, and to measure the effectiveness of pharmaceutical marketing and sales resources.
IMS also uses their own data to produce syndicated reports such as market forecasts. These predict how a market in a specific country or specific therapy area will change over time. This works through the production of baseline projections of sales and the application of different future events to this baseline to produce a forecast.
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