Products and Services
IMS’s products and services are used by companies to develop commercialization plans and portfolio strategies, to select relevant patient and physician populations for specific therapies, and to measure the effectiveness of pharmaceutical marketing and sales resources.
IMS also uses their own data to produce syndicated reports such as market forecasts. These predict how a market in a specific country or specific therapy area will change over time. This works through the production of baseline projections of sales and the application of different future events to this baseline to produce a forecast.
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Famous quotes containing the words products and, products and/or services:
“Isn’t it odd that networks accept billions of dollars from advertisers to teach people to use products and then proclaim that children aren’t learning about violence from their steady diet of it on television!”
—Toni Liebman (20th century)
“The measure discriminates definitely against products which make up what has been universally considered a program of safe farming. The bill upholds as ideals of American farming the men who grow cotton, corn, rice, swine, tobacco, or wheat and nothing else. These are to be given special favors at the expense of the farmer who has toiled for years to build up a constructive farming enterprise to include a variety of crops and livestock.”
—Calvin Coolidge (1872–1933)
“O, the difference of man and man!
To thee a woman’s services are due.”
—William Shakespeare (1564–1616)