Implicit Self-esteem - Conditioning Implicit Self-esteem

Conditioning Implicit Self-esteem

It has been suggested that levels of implicit self-esteem can be affected by evaluative conditioning. That is, a person's evaluation of a neutral stimulus can be affected by pairing it with another positive, or negative, stimulus. For example, if a neutral stimulus is paired with a positive stimulus, the person's evaluation of the neutral stimulus become more positive. Conditioning processes in this respect require very little conscious awareness. Taking this into account, it can be seen how different people's experiences of socialization may come to affect their levels of implicit self-esteem.

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