Image Works: The What-If Labs

The ImageWorks is an interactive exhibit area at Epcot's Imagination! pavilion, described in the closing spiel of the original Journey Into Imagination as "the creative playground of the future". Originally, the attraction was in the upstairs area of the pavilion in the glass pyramids. After the 1999 refurbishment of the ride, a new ImageWorks was constructed downstairs by the unload for the new attraction, under the name The What-If? Labs, with a few new things to see and do.

The original ImageWorks is in fact, mostly intact, though now used for special events and storage, though late in August, the area started being used for the finale of an interactive Kim Possible activity being tested around Epcot, primarily in World Showcase. The ImageWorks has also appeared at Tokyo Disneyland in the form of a gift shop for Honey, I Shrunk the Audience. All association with Kodak was removed when the company ended its sponsorship of the pavilion in 2010; the only noticeable changes should be the disappearance of Kodak signs at the attraction. As of early 2012, sponsorship of the area was assumed by ColorVision, a company that operates green-screen photo kiosks in many major theme parks.

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