Music Video
The music video for the song was shot in March 1985 in Los Angeles, and was directed by filmmaker John Sayles. Unlike the previous videos from the album, this video was not a performance clip but rather portrayed a dramatic storyline that alluded to some of the song's emotions.
In it, Springsteen plays a working class automobile mechanic with an attractive, married, very well-to-do, mostly unseen female customer who brings her vintage Ford Thunderbird in for frequent servicing, always requesting that he does the work. She leaves a small bunch of keys with him when she leaves in her car, possibly including house keys, but declines his offer to bring the car out to her house when it's ready. Later that night, he drives the car up to her mansion high in the hills above the city. He looks to a second floor window with the light on and is about to ring the bell, when he thinks better of it and drops her keys in the mailbox next to the door. He smiles wistfully and walks away down towards the city lights below.
The video began airing in mid-April, received extensive MTV airplay, and later in the year won the MTV Video Music Award for Best Male Video.
Read more about this topic: I'm On Fire
Famous quotes containing the words music and/or video:
“Let us describe the education of our men.... What then is the education to be? Perhaps we could hardly find a better than that which the experience of the past has already discovered, which consists, I believe, in gymnastic, for the body, and music for the mind.”
—Plato (c. 427–347 B.C.)
“We attempt to remember our collective American childhood, the way it was, but what we often remember is a combination of real past, pieces reshaped by bitterness and love, and, of course, the video past—the portrayals of family life on such television programs as “Leave it to Beaver” and “Father Knows Best” and all the rest.”
—Richard Louv (20th century)