Music Video
The music video for the song was shot in March 1985 in Los Angeles, and was directed by filmmaker John Sayles. Unlike the previous videos from the album, this video was not a performance clip but rather portrayed a dramatic storyline that alluded to some of the song's emotions.
In it, Springsteen plays a working class automobile mechanic with an attractive, married, very well-to-do, mostly unseen female customer who brings her vintage Ford Thunderbird in for frequent servicing, always requesting that he does the work. She leaves a small bunch of keys with him when she leaves in her car, possibly including house keys, but declines his offer to bring the car out to her house when it's ready. Later that night, he drives the car up to her mansion high in the hills above the city. He looks to a second floor window with the light on and is about to ring the bell, when he thinks better of it and drops her keys in the mailbox next to the door. He smiles wistfully and walks away down towards the city lights below.
The video began airing in mid-April, received extensive MTV airplay, and later in the year won the MTV Video Music Award for Best Male Video.
Read more about this topic: I'm On Fire
Famous quotes containing the words music and/or video:
“My love shall hear the music of my hounds.”
—William Shakespeare (1564–1616)
“It is among the ranks of school-age children, those six- to twelve-year-olds who once avidly filled their free moments with childhood play, that the greatest change is evident. In the place of traditional, sometimes ancient childhood games that were still popular a generation ago, in the place of fantasy and make- believe play . . . today’s children have substituted television viewing and, most recently, video games.”
—Marie Winn (20th century)