Illeism - in Everyday Speech

In Everyday Speech

Illeism in everyday speech can have a variety of intentions depending on context. One common usage is to impart humility, a common practice in feudal societies and other societies where honorifics are important to observe ("Your servant awaits your orders"), as well as in master–slave relationships ("This slave needs to be punished"). Recruits in the military, mostly United States Marine Corps recruits, are also often made to refer to themselves in the third-person, such as "the recruit," in order to reduce the sense of individuality and enforce the idea of the group being more important than the self. The use of illeism in this context imparts a sense of lack of self, implying a diminished importance of the speaker in relation to the addressee or to a larger whole.

Conversely, in different contexts, illeism can be used to reinforce self-promotion, as used to sometimes comic effect by Bob Dole throughout his political career. This was particularly made notable during the United States presidential election, 1996 and lampooned broadly in popular media for years afterwards.

Similarly illeism is used with an air of grandeur, to give the speaker lofty airs. Idiosyncratic and conceited people are known to either use or are lampooned as using illeism to puff themselves up or illustrate their egoism. The artist Salvador Dalí used illeism throughout his interview with 60 Minutes's Mike Wallace, punctuating it with "Dalí is immortal and will not die," although this may have been a reference to the legacy of his art rather than his actual self. The wrestler The Rock was notorious for this, mainly to enhance his persona to a superhuman level.

An increasingly common use of illeism in common speech is as sarcasm, used when a person is being spoken about by other people present as if he weren't there. For example, Alice and Bob having a conversation about Carol: "Did you hear about Carol?" to which Carol interrupts with "Carol can hear you, you know."

Young children in Japan commonly refer to themselves by their own name (a habit probably picked from their elders who would normally refer to them by name, this is due to the normal Japanese way of speaking where referring to another in the third person is considered more polite rather than using the Japanese words for "you", like Omae) though as the children grow older they normally switch over to using first person references. Japanese Idols also may refer to themselves as so to give off the feeling of childlike cuteness.