If... (comic) - Style

Style

If... is a sharp and cynical satirisation of British politics and current affairs from a left wing perspective. It's named after the famous Rudyard Kipling poem. Suiting both Bell's anarchic artistic style and the paper's political stance, it consists of a short (usually three-panel) daily episode in each Monday to Thursday edition of the paper, with subjects usually covered in these 4-day-long segments. If... occasionally utilises wordplay and coarse humour - Bell is fond of using the pejorative British word "wanker" and its euphemistic variants, for example. With the Guardian's move to new presses, If... started to appear in full colour in September 2005. Initially, the title was reflected in the concept, with each week presenting a separate stand-alone story such as 'If... Dinosaurs roamed Fleet Street,' or 'If the Bash Street Kids ran the country'. This shifted into a different approach during the 1982 Falklands/Mavinas war, when Bell started to concentrate on two central characters - Royal Navy officer Kipling and the Penguin he befriends.

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Famous quotes containing the word style:

    The authoritarian child-rearing style so often found in working-class families stems in part from the fact that parents see around them so many young people whose lives are touched by the pain and delinquency that so often accompanies a life of poverty. Therefore, these parents live in fear for their children’s future—fear that they’ll lose control, that the children will wind up on the streets or, worse yet, in jail.
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    To write well, to have style ... is to paint. The master faculty of style is therefore the visual memory. If a writer does not see what he describes—countrysides and figures, movements and gestures—how could he have a style, that is originality?
    Rémy De Gourmont (1858–1915)

    The most durable thing in writing is style, and style is the most valuable investment a writer can make with his time. It pays off slowly, your agent will sneer at it, your publisher will misunderstand it, and it will take people you have never heard of to convince them by slow degrees that the writer who puts his individual mark on the way he writes will always pay off.
    Raymond Chandler (1888–1959)