Style
If... is a sharp and cynical satirisation of British politics and current affairs from a left wing perspective. It's named after the famous Rudyard Kipling poem. Suiting both Bell's anarchic artistic style and the paper's political stance, it consists of a short (usually three-panel) daily episode in each Monday to Thursday edition of the paper, with subjects usually covered in these 4-day-long segments. If... occasionally utilises wordplay and coarse humour - Bell is fond of using the pejorative British word "wanker" and its euphemistic variants, for example. With the Guardian's move to new presses, If... started to appear in full colour in September 2005. Initially, the title was reflected in the concept, with each week presenting a separate stand-alone story such as 'If... Dinosaurs roamed Fleet Street,' or 'If the Bash Street Kids ran the country'. This shifted into a different approach during the 1982 Falklands/Mavinas war, when Bell started to concentrate on two central characters - Royal Navy officer Kipling and the Penguin he befriends.
Read more about this topic: If... (comic)
Famous quotes containing the word style:
“If the British prose style is Churchillian, America is the tobacco auctioneer, the barker; Runyon, Lardner, W.W., the traveling salesman who can sell the world the Brooklyn Bridge every day, can put anything over on you and convince you that tomatoes grow at the South Pole.”
—Ishmael Reed (b. 1938)
“The most durable thing in writing is style, and style is the most valuable investment a writer can make with his time. It pays off slowly, your agent will sneer at it, your publisher will misunderstand it, and it will take people you have never heard of to convince them by slow degrees that the writer who puts his individual mark on the way he writes will always pay off.”
—Raymond Chandler (1888–1959)
“Everything ponderous, viscous, and solemnly clumsy, all long- winded and boring types of style are developed in profuse variety among Germans—forgive me the fact that even Goethe’s prose, in its mixture of stiffness and elegance, is no exception, being a reflection of the “good old time” to which it belongs, and a reflection of German taste at a time when there still was a “German taste”Ma rococo taste in moribus et artibus.”
—Friedrich Nietzsche (1844–1900)