PC Identification Mark
In creating the new box size the IEMA found itself in the unlikely position of platform guardian (where each console platform had a first-party publisher to oversee standardization matters, PC games by their very nature did not). As such, the industry pressured the organization to develop a platform identification mark which would unify the display and focus the customer's brand perception. Again the IEMA worked with publishers to create a new standard "PC" icon, and would provide its use on a royalty-free basis to the industry.
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Famous quotes containing the word mark:
“For all of them have contributed out of their abundance; but she out of her poverty has put in everything she had, all she had to live on.”
—Bible: New Testament, Mark 12:44.
Jesus watching the widow contribute her two mites.