Origins and Ratings
As the first major project of Fremantle Australia's "digital media" division, Idol Backstage marked a clear break in style from the rest of the Idol franchise. It sought to appeal to a young, tech-savvy audience with its under-the-radar guerilla mood and the off-the-wall comedy antics of host Josh Zepps.
The show was a strong success, with viewer numbers climbing exponentially week-on-week. Its online audience alone eclipsed that of its former television counterpart, Idol Extra, with total web video downloads of Idol clips reaching a record 2.5 million throughout the season. Traffic to the Idol website was up 40% on the previous year, reaching more than 26 million page impressions.
For the duration of Idol Backstage, Australian Idol was the most popular television program website in the country according to Nielsen/NetRatings Market Intelligence.
Read more about this topic: Idol Backstage
Famous quotes containing the words origins and and/or origins:
“Lucretius
Sings his great theory of natural origins and of wise conduct; Plato
smiling carves dreams, bright cells
Of incorruptible wax to hive the Greek honey.”
—Robinson Jeffers (1887–1962)
“Compare the history of the novel to that of rock ‘n’ roll. Both started out a minority taste, became a mass taste, and then splintered into several subgenres. Both have been the typical cultural expressions of classes and epochs. Both started out aggressively fighting for their share of attention, novels attacking the drama, the tract, and the poem, rock attacking jazz and pop and rolling over classical music.”
—W. T. Lhamon, U.S. educator, critic. “Material Differences,” Deliberate Speed: The Origins of a Cultural Style in the American 1950s, Smithsonian (1990)