Production
Blue Sky decided to do "more of a what-if adventure" in the third Ice Age installment, titled Ice Age: A New Beginning, "like finding the giant ape in King Kong or a Shangri-la in the middle of snow," and added the dinosaurs to the story. Character designer Peter de Sève welcomed the new plot addition, since he could not think of any other giant mammal to put into the story. The "lost world" approach led to colorful dinosaurs, because "the dinosaurs didn't have to be just brown, and you can take liberties because no one knows what color they were", according to de Sève. Rudy's design was inspired by the Baryonyx because of his crocodile-like look, which de Sève considered even more menacing than the T. rex.
The film was released in RealD Cinema where available. The release sparked some controversy when Fox announced that it would no longer pay to supply 3D glasses to theaters, which led to a number of exhibitors threatening to only show the film in standard 2D projection.
The film's original trailer debuted with the film Horton Hears a Who! on March 14, 2008, then online on April 7, 2008. There are three others that have been released, with the third and fourth (which shows Buck) being the most closely resembling each other. Queen Latifah recorded a cover of the song "Walk the Dinosaur".
Read more about this topic: Ice Age: Dawn Of The Dinosaurs
Famous quotes containing the word production:
“Just as modern mass production requires the standardization of commodities, so the social process requires standardization of man, and this standardization is called equality.”
—Erich Fromm (1900–1980)
“To expect to increase prices and then to maintain them at a higher level by means of a plan which must of necessity increase production while decreasing consumption is to fly in the face of an economic law as well established as any law of nature.”
—Calvin Coolidge (1872–1933)
“The society based on production is only productive, not creative.”
—Albert Camus (1913–1960)