Flagship (informational) Projects
1. Ating Dibdibin - the first community based breast cancer screening program in the Philippines; conducted under the auspices of the American Cancer Society and with a grant from Pfizer Foundation (USA) and Pfizer Foundation Philippines, Ating Dibdibin was first conducted in Marikina City, Metro Manila from June to December 2008; the project facilitates treatment of all women diagnosed with breast cancer during the screening period and aims to make the early detection program permanently included under the local government's health budget; Instructional videos on breast self-examination were produced for Ating Dibdibin (Take Your Breast Care to Heart) narrated by singer and actress Lea Salonga in English and actress Dawn Zulueta in Tagalog. A Visayan-language video was later produced, voiced by Cebu-born singer Raki Vega.
2. Silver Linings (2005, 2008, 2011) - national homecoming and educational forum for breast cancer survivors, their families and supporters
3. ICanServe handbook (1999, 2002) - a directory of services available to the breast cancer community in the Philippines, first published through a grant from Bristol Myers-Squibb (Phil), Inc.
4. Email/phone hotline - an informational/facilitation service for the cancer community. Celebrity members of the e-group include actresses Maritoni Fernandez and Melissa De Leon Joseph, writer-director Bibeth Orteza and model-trainor Patty Betita.
5. Website - www.icanserve.net allows ICanServe to reach breast cancer survivors, especially Filipina survivors, across the globe
6. Multi-media campaigns - ICanServe ties up with Philippine broadcast networks to air ICanServe-produced television and radio commercials that promote early breast cancer detection during Breast Cancer Awareness Month (October); ICanServe, in cooperation with C-Network, also produced English-language and Tagalog-language videos that demonstrate self breast examination to support Ating Dibdibin, as well as raise funds for women diagnosed with breast cancer during the program's screening period.
Read more about this topic: ICan Serve Foundation
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“One of the things that is most striking about the young generation is that they never talk about their own futures, there are no futures for this generation, not any of them and so naturally they never think of them. It is very striking, they do not live in the present they just live, as well as they can, and they do not plan. It is extraordinary that whole populations have no projects for a future, none at all.”
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