Innovation
While many companies (Columbus has their famous "Genius" tubing), actually came up with sophisticated names for their steel bikes tubing, Nicol and Ibis called their tubing "Moron"- meaning it had more on the ends for strength and less in the middle to give the bikes light weight (a standard practice in cycling called "butted tubing")
They are also remembered for their sculpture-like "hand job" cable hanger, which resembled a fist reaching up and grabbing the rear brake cable. The Hand Job took an overlooked part of every other bike and made it a focal point for an Ibis, and as such symbolized the company.
The Bow-ti design was unique in being a full suspension frame that did not use pivots to separate the front and rear triangle. A complex system of flexible titanium tubes provided up to 5 inches (125mm) of travel. Designed by John Castellano, 269 frames were produced until the 2002 closure. Castellano now supports the design with his own company.
Read more about this topic: Ibis (bicycles)
Famous quotes containing the word innovation:
“Both cultures encourage innovation and experimentation, but are likely to reject the innovator if his innovation is not accepted by audiences. High culture experiments that are rejected by audiences in the creator’s lifetime may, however, become classics in another era, whereas popular culture experiments are forgotten if not immediately successful. Even so, in both cultures innovation is rare, although in high culture it is celebrated and in popular culture it is taken for granted.”
—Herbert J. Gans (b. 1927)