Media
"I Heard It Through the Grapevine" has been used twice in television commercials – each time using session musicians recreating the style of the Marvin Gaye version. The 1985 Levi's commercial, "Launderette", featuring male model Nick Kamen, used unknown session musicians to recreate the sound of the Marvin Gaye original, prompting Tamla-Motown to re-release Gaye's single which then went to number eight on the UK Singles chart, marking its second chart performance. A year later, in 1986, Buddy Miles was the singer for the clay animation group The California Raisins which sang it as part a TV advertising campaign.
Marvin Gaye's version of the song is used in the opening credits of The Big Chill (1983) as each of the main characters gets to hear (through the "grapevine") about the death of their college friend, and then travels to his funeral; the song serves in an extradiegetic fashion to both unite the main characters' friendship and to locate it nostalgically for the viewer.
Read more about this topic: I Heard It Through The Grapevine
Famous quotes containing the word media:
“The media transforms the great silence of things into its opposite. Formerly constituting a secret, the real now talks constantly. News reports, information, statistics, and surveys are everywhere.”
—Michel de Certeau (1925–1986)
“The question confronting the Church today is not any longer whether the man in the street can grasp a religious message, but how to employ the communications media so as to let him have the full impact of the Gospel message.”
—Pope John Paul II (b. 1920)
“The media no longer ask those who know something ... to share that knowledge with the public. Instead they ask those who know nothing to represent the ignorance of the public and, in so doing, to legitimate it.”
—Serge Daney (1944–1992)