Music Video
The music video for "I Don't Remember" was made by Fifty Fifty Films, who had previously collaborated with the band on the videos for "Like a Dog", "(Baby I've Got You) On My Mind", and "Lost and Running", all nominated for ARIA Awards.
The music video starts on a school bus with children playing and throwing things, and features a young boy who then selects the track "I Don't Remember" on his iPod and closes his eyes. He then dreams about a school concert for a band called "Littlefinger", a parody of the band for which he is the lead singer "Bernie", a parody of Bernard Fanning. The band and audience are composed of primary school students. Children are seen offering a chocolate milk called smilo, a take on Milo, and a camera crew for "Channel " and reporter "Su-Mi". This is a parody of Yumi Stynes, a presenter from Australian music station Channel V. The end of the clip shows that it was a dream being had by the student who played the lead singer for "Littlefinger".
Many elements of "I Don't Remember"'s video received positive critical response for the usage of children in it. Kathy McCabe of The Daily Telegraph summarised critical feelings towards the video, by suggesting in her review that " bands should get kids to play them in videos forever".
Read more about this topic: I Don't Remember
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