I Bruise Easily - Music Video

Music Video

The music video was directed by Matthew Rolston and premiered on 28 February 2005. The video begins with Bedingfield entering an elevator dressed as a geisha. She then exits the elevator and wanders down a long hall looking for her hotel room. Sitting in front of a mirror, Bedingfield slowly removes her wig and makeup, revealing the pain she had been hiding. Scenes of Bedingfield singing on her bed and in a dark room are intercut throughout the video.

Bedingfield dressed as a geisha in the music video to represent how the feelings of pain and sadness are often not shown to others when a relationship ends. Out in public Bedingfield's character covers her feelings up with makeup, but alone she removes it, exposing how she truly feels inside. The complete version of "I Bruise Easily" featured in the music video has been released commercially through CD singles and digital downloads.

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