Telstra
In October 2003, in conjunction with the sponsorship of the 2003 Rugby World Cup, Australian telecommunications giant Telstra launched a new campaign centered around the song remixed and performed by Lo-Tel. It is often mistakenly credited to Rai Thistlethwayte, as the vocalists sound very similar. Telstra had bought the rights to the song a number of years before. The campaign was produced by advertising company Young and Rubicam.
In aid of the Farmhand Foundation's Drought Relief Appeal, Telstra released a CD of the Lo-Tel remix that sold for $6. A total of $100,000 was raised from the profits ($4.05 per CD) generated from the sale of the CD. The actual published copy of the CD credits "Performed by: Rai Thistlewayte & other artists" and "Music re-arranged by: Rai Thistlewayte"
In 2008, Telstra used a different version of the song recorded by the Sydney band, Botanics, for advertising their mobile coverage of the Beijing 2008 Olympic Games.
Read more about this topic: I Am Australian