The hypodermic needle model (also known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is a model of communications suggesting that an intended message is directly received and wholly accepted by the receiver. The model is rooted in 1930s behaviorism and is largely considered obsolete today.
Read more about Hypodermic Needle Model: Concept, Later Developments
Famous quotes containing the words needle and/or model:
“I am obnoxious to each carping tongue
Who says my hand a needle better fits,
A poet’s pen, all scorn, I should thus wrong;
For such despite they cast on female wits:
If what I do prove well, it won’t advance,
They’ll say it’s stolen, or else it was by chance.”
—Anne Bradstreet (c. 1612–1672)
“Socrates, who was a perfect model in all great qualities, ... hit on a body and face so ugly and so incongruous with the beauty of his soul, he who was so madly in love with beauty.”
—Michel de Montaigne (1533–1592)