The hypodermic needle model (also known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is a model of communications suggesting that an intended message is directly received and wholly accepted by the receiver. The model is rooted in 1930s behaviorism and is largely considered obsolete today.
Read more about Hypodermic Needle Model: Concept, Later Developments
Famous quotes containing the words needle and/or model:
“Up through the lubber crust of Wales
I rocketed to astonish
The flashing needle rock of squatters,
The criers of Shabby and Shorten,
The famous stitch droppers.”
—Dylan Thomas (1914–1953)
“One of the most important things we adults can do for young children is to model the kind of person we would like them to be.”
—Carol B. Hillman (20th century)