The hypodermic needle model (also known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is a model of communications suggesting that an intended message is directly received and wholly accepted by the receiver. The model is rooted in 1930s behaviorism and is largely considered obsolete today.
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Famous quotes containing the words needle and/or model:
“Think how stood the white pine tree on the shore of the Chesuncook, its branches soughing with the four winds, and every individual needle trembling in the sunlight,—think how it stands with it now,—sold, perchance, to the New England Friction-Match Company!”
—Henry David Thoreau (1817–1862)
“Socrates, who was a perfect model in all great qualities, ... hit on a body and face so ugly and so incongruous with the beauty of his soul, he who was so madly in love with beauty.”
—Michel de Montaigne (1533–1592)