Mastering The Hype Cycle
In September 2008, Harvard Business Press published Mastering the Hype Cycle: How to Adopt the Right Innovation at the Right Time by Gartner analysts Jackie Fenn and Mark Raskino. The book explains the hype cycle research methodology in detail and it lays out a clear approach to innovation adoption to replace the typical hype-driven approach.
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Famous quotes containing the word hype:
“Fashion is primitive in its insistence on exhibitionism, which withers in isolation. The catwalk fashion show with its incandescent hype is its apotheosis. A ritualized gathering of connoiseurs and the spoilt at a spotlit parade of snazzy pulchritude, it is an industrialized version of the pagan festivals of renewal. At the end of each seasonal display, a priesthood is enjoined to carry news of the omens to the masses.”
—Stephen Bayley (b. 1951)