Criticisms
There have been numerous criticisms of the hype cycle, prominent among which are that it is not a cycle, that the outcome does not depend on the nature of the technology itself, that it is not scientific in nature, and that it does not reflect changes over time in the speed at which technology develops. Another is that the "cycle" has no real benefits to the development or marketing of new technologies and merely comments on pre-existing trends. Specific disadvantages when compared to, for example, technology readiness level are:
- With the (subjective) terms disillusionment, enlightenment and expectations it can not be described objectively or clearly where technology now really is.
- The terms are misleading in the sense that you get the wrong idea what you can use a technology for: I do not want to be disappointed, so should I stay away from technology in the Trough of Disillusionment?
- No action perspective is offered to move technology to a next phase.
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