Hydraulic Fracturing in The United States - Media and Public Relations

Media and Public Relations

The opposition against fracking activities in local townships has led companies to adopt a variety of public relations measures to assuage fears about fracking, including the admitted use of "mil­i­tary tac­tics to counter drilling oppo­nents". At a conference where public relations measures were discussed, a senior executive at Anadarko Petroleum was recorded on tape saying, "Download the US Army / Marine Corps Counterinsurgency Manual, because we are dealing with an insurgency", while referring to fracking opponents. Matt Pitzarella, spokesman for the most important fracking company in Pennsylvania, Range Resources, also told other conference attendees that Range employed psychological warfare operations veterans. According to Pitzarella, the experience learnt in the Middle East has been valuable to Range Resources in Pennsylvania, when dealing with emotionally-charged township meetings and advising townships on zoning and local ordinances dealing with fracking. Furthermore, in a February 2012 campaign speech, Rick Santorum, a candidate for the 2012 Republican Party presidential nomination, referred to those objecting to hydraulic fracturing as environmental terrorists.

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