Human-based Computation - Incentives To Participation

Incentives To Participation

In different human-based computation projects people are motivated by one or more of the following.

  • Receiving a fair share of the result
  • Direct monetary compensation (e.g. in Amazon Mechanical Turk, Answerly Operator, ChaCha Search guide, Mahalo.com Answers members, Clickworker)
  • Desire to diversify their activity (e.g. "people aren't asked in their daily lives to be creative" )
  • Esthetic satisfaction
  • Curiosity, desire to test if it works
  • Volunteerism, desire to support a cause of the project
  • Reciprocity, exchange, mutual help
  • Desire to be entertained with the competitive or cooperative spirit of a game
  • Desire to communicate and share knowledge
  • Desire to share a user innovation to see if someone else can improve on it
  • Desire to game the system and influence the final result
  • Fun
  • Increasing online reputation/recognition

Many projects had explored various combinations of these incentives. See more information about motivation of participants in these projects in Kosorukoff (2000) and von Hippel (2005).

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