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In 1988 Hudson directed a 2½-minute advert for British Rail, a parody of the Post Office Film Unit's 25-minute documentary, Night Mail, made in 1936. Poet W. H. Auden had written verse specifically to fit the original 1936 film's footage, which showed the enormous scale of BR's daily operation and the structure of the 'sectorised' business. The opening sequence of Hudson's British Rail advert features the northbound Travelling Post Office with Auden's original verse, narrated by Sir Tom Courtenay.
Some of the other many acclaimed advertisements created by Hudson include the 1989 British Airways "Face" advert seen in over 80 countries around the world and running for almost a decade; the 1979 Fiat Strada Figaro advert; and the Benson & Hedges "Swimming Pool" advert. In 2007 he created his Silverjet advert, a direct parody of his own 1989 British Airways advert. He also created the Courage Best "Gercha" advert and the Cinzano "Airplane" advert. Hudson also directed Kinnock - The Movie (1987), an election broadcast for the British Labour Party.
In 2003, Hudson was given a special Cannes Lions award on the 50th Anniversary of the Cannes Lions International Advertising Festival, an award given only to directors who have won the Grand Prix more than once. Hudson has won Grand Prix Cannes Lions awards for his 1972 Levi's "Walking Behinds" and 1978 Coty L'Aimant "French Lesson" adverts.
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