Overdiversification?
Perhaps Hubley's diversification in the 1960s overtaxed its profits, weakening it financially by the 1970s. Hubley was purchased by toy maker Gabriel about 1969 and continued to make its regular kits and diecast kids toys through the 1970s. A series of generic make diecast toy trucks were available in a variety of forms (dump truck, tow truck, etc.) up until about 1980. Gradually, the Hubley name was downplayed in favor of Gabriel.
Around 1980, Hubley was acquired by CBS Toys which later sold many dies to Ertl and Scale Models, both of Dyersville, Iowa. For example, the Hubley Ford 4000 tractor was reproduced by Scale Models, up through the 1990s and perhaps later (Scale Models 2010). In the 1990s, some Hubley vehicles like the school bus, were also reissued with minor variations from the original casting.
Ertl has now stopped production of all of the original toy dies and molds purchased from Hubley. As a result, all remaining Hubley/Ertl metal kits are fairly rare. They can be purchased from auction web sites as well as from collectors and older hobby stores.
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