Merchandising and Licensing
A 1955 merchandise catalog had 24 pages showcasing the range of products licensed by the show. The extensive merchandising included the aforementioned puppet, toys and clothing, plus tie-ins with cereals and other food products. Dell published a comic book from 1950 to 1956 along with Little Golden Books and Tell-a-Tale books, many written by Doody head writer Edward Kean. In addition Dell scribe John Stanley contributed scripts for the comic book. Kean also did some scripting (along with Stan Lee) of a Sunday-only Doody comic strip through United Feature Syndicate which ran from October 15, 1950, to June 21, 1953. Milt Neil and Chad Grothkopf were the initial art team through December 3, 1950 after which Grothkopf handled the art solo.
Read more about this topic: Howdy Doody