Background
On October 6, 2004, Stern announced the signing of a five-year contract with Sirius Satellite Radio starting from January 2006. The move followed a crackdown on perceived indecency in broadcasting that occurred following the controversy surrounding the Super Bowl XXXVIII halftime show in February. The incident prompted tighter control over content by station owners and managers, leading to Stern feeling "dead inside" creatively. The five-year deal allowed Stern to produce up to three channels on Sirius with a $100 million per year budget for all production, staff and programming costs including the construction of a dedicated studio.
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